Rhapsody, a creative production agency and eTail partner, will take the AI Summit stage at eTail Boston on Monday, August 11 at 9:40 AM for a keynote titled “The Human Layer: Built with AI. Refined by Us.”
The session will explore how generative AI and human creativity work in tandem to accelerate content production while protecting brand voice, governance, and quality.
At eTail Boston, I’ll be addressing one of the biggest questions facing brands today: how can we scale high-quality content without sacrificing brand integrity or creative impact? At Rhapsody Labs, we’ve developed a human-led, AI-first approach that’s already helping global clients go from concept to campaign-ready assets in days, not weeks. What sets us apart is our deep integration of creative, production, and AI engineering, which means we don’t just generate content, we solve real operational and creative bottlenecks. This isn’t about replacing teams, it’s about making them exponentially more powerful.
Alexander Woellwarth, Vice President of AI, Rhapsody
The keynote will share real client examples and practical steps for leaders introducing AI into content and workflow operations.Audience learning objectives:Understand how human refinement adds value, trust, and emotional depth to AI-generated content.
- Learn where AI automation works best and where human judgment is essential.
- Explore real-world case studies of hybrid workflows in content creation and marketing.
- Identify practical steps for introducing AI that protect brand voice and governance.
- Discover how to structure internal roles and responsibilities in AI-powered organisations.
On-site team at eTail Boston: Keith Pires, Managing Director, Americas and Bobbie Smith, Head of Strategy and Marketing Operations.
About eTail
A Year-Round Retail Ecosystem. eTail is a year-round ecosystem built to support your growth every day. Whether you need insights, connections, or fresh strategies, eTail is here to provide them whenever and wherever you need.
About Rhapsody
Rhapsody Media is a creative production partner helping brands move from concept to high-performing content at scale. Combining creative, production, and AI engineering under one roof, Rhapsody delivers faster workflows, stronger brand governance, and measurable impact across channels. Learn more at www.rhapsodymedia.com