With two keynotes and a live creative brief, the event showcased how client needs, designer insights, and AI tools combine to deliver extraordinary results.
On September 25th at 6pm, Rhapsody hosted an exclusive evening in the heart of London, bringing together 30 industry leaders and creatives to explore the evolving role of AI in content creation. The event featured two inspiring keynotes and a live creative brief solved on stage, offering guests an inside look at how the intersection of human creativity and artificial intelligence is shaping the future of marketing and storytelling.
The evening centred around the importance of the human layer in creative content creation. While AI offers speed, efficiency, and the ability to scale like never before, it is the human element that ensures content remains authentic, emotionally resonant, and strategically aligned.
AI has the power to accelerate content production, but it’s people who bring meaning, emotion, and direction. The most impactful creativity happens when technology amplifies human imagination, not when it tries to replace it.
Alexander Woellwarth, Vice President of AI at Rhapsody
AI-driven content creation lets retail brands focus on what matters most in peak season sales and delivery instead of getting stuck in the grind of asset preparation. We can turn one strong idea into a complete set of channel-ready visuals and copy, fast, while staying true to brand guidelines. And it’s not too late, there’s still time to stand up high-impact Black Friday and Christmas campaigns that look great, land clearly, and ship on schedule.
Chad Gomez, Chief Revenue Officer at Rhapsody
Attendees were treated to a live demonstration of how Rhapsody approaches AI-powered creativity. The journey began with a client brief, followed by consultations and probing questions from the creative design team to uncover deeper insights. These ideas were then translated into live AI prompts, refined and iterated in real time. Finally, the results were given human finishing touches, ensuring the work carried both impact and emotional resonance.
It was clear from the energy in the room that people were eager to experience what AI can do for creativity. Our team was working live during the event to show how these tools enable fast starts and quick ideation on challenging creative briefs. For Rhapsody, utilising AI tools is all about enabling our creatives to get the shortest possible route between the vision in their mind and the execution of that idea for the client.
Jamie Bitmead, Creative Lead at Rhapsody
One of the evening’s highlights was a live creative brief solved on stage in real time. The challenge: make the iced coffee cup the hero, guided by the mood of a confident, vibrant, urban red-haired girl. The goal was to capture her holding and smiling with the drink across varied settings and creative angles, alongside bold, youthful product-only shots that placed the cup in aspirational, lifestyle contexts.The process unfolded step by step and we’ve captured it below in a carousel of images that mirrors the creative journey. From the initial briefing, to the designer consultations and deep questions, through rounds of live prompting and iteration, every frame shows how human direction shaped the output.The final slide reveals the striking result: a red-haired girl sipping confidently from the iced coffee cup: a bold, vibrant, and youthful image that proves what’s possible when human creativity and AI capability work hand in hand.
The London event proved that the future of content lies not in choosing between human and machine, but in embracing both. By bringing together strategy, creativity, and technology, Rhapsody is redefining how brands connect with audiences in the AI era.Stay tuned - Rhapsody will soon share a video recap of the evening, capturing the key moments, insights, and creative breakthroughs. Follow us to be the first to watch.
