News
AI-Washing Is Becoming PR’s Next Credibility Challenge

The Guardian recently published an article on what some are calling “AI-washing” the growing tendency for agencies and businesses to position themselves as AI experts regardless of how deeply AI is actually integrated into their work. While the term itself may be new, th...

22 June 2026

News
Did You See That Ad? (And Why That Question Is Everything)

Every marketer wants attention. But attention isn’t the goal. The goal is to be remembered.

12 June 2026

News
AI Already Knows How We Work. That’s Why the System Needs to Change

A recent Reuters report on how large tech companies are tracking employee behaviour to train AI systems has brought a growing industry tension into the spotlight: how far companies are willing to go in sourcing data and what it means for both people and the systems being...

22 May 2026

News
Rhapsody finalizuje wykup menedżerski i rozpoczyna transformację w kierunku Creative Intelligence

Branża kreatywna przechodzi fundamentalną zmianę. Sztuczna inteligencja w niespotykanym dotąd tempie zmniejsza dystans między wyobraźnią a realizacją, redefiniując sposób dostarczania pracy kreatywnej oraz sam model funkcjonowania agencji. Ograniczenia, które przez dekad...

22 April 2026

News
Former $60M SaaS Founder Acquires Creative Agency to Rebuild it around Creative Intelligence

Creativity is undergoing a fundamental shift. Artificial intelligence is closing the gap between imagination and execution at a pace the industry has never seen. This is challenging how creative work is delivered and the agency model at its core. The constraints that sha...

22 April 2026

News
Rhapsody Rebuilds the Agency Model for the AI Era

Creativity is undergoing a fundamental shift. Artificial intelligence is closing the gap between imagination and execution at a pace the industry has never seen. This is challenging how creative work is delivered and the creative agency model at its core. The constraints...

22 April 2026

News
Rhapsody and Xiaomi Partner on UK Launch of Xiaomi 15T, Using Local Storytelling to Build Brand Relevance

London, UK, 11.12.2025 - Creative production agency Rhapsody has partnered with Xiaomi to deliver the UK launch campaign for the new Xiaomi 15T, using locally grounded storytelling to help the global technology brand strengthen cultural relevance among British consumers....

11 December 2025

News
Reddit’s AI Search Manipulation Problem Reveals a Bigger Challenge for Brands

Recent research highlighted by 404 Media has exposed a growing vulnerability in the AI search ecosystem: it may take as little as a 13-word comment on platforms such as Reddit, Quora, or Wikipedia to influence the recommendations generated by AI-powered search tools and ...

29 June 2026

News
AI-Washing Is Becoming PR’s Next Credibility Challenge

The Guardian recently published an article on what some are calling “AI-washing” the growing tendency for agencies and businesses to position themselves as AI experts regardless of how deeply AI is actually integrated into their work. While the term itself may be new, th...

22 June 2026

News
Did You See That Ad? (And Why That Question Is Everything)

Every marketer wants attention. But attention isn’t the goal. The goal is to be remembered.

12 June 2026

News
AI Already Knows How We Work. That’s Why the System Needs to Change

A recent Reuters report on how large tech companies are tracking employee behaviour to train AI systems has brought a growing industry tension into the spotlight: how far companies are willing to go in sourcing data and what it means for both people and the systems being...

22 May 2026

News
Rhapsody finalizuje wykup menedżerski i rozpoczyna transformację w kierunku Creative Intelligence

Branża kreatywna przechodzi fundamentalną zmianę. Sztuczna inteligencja w niespotykanym dotąd tempie zmniejsza dystans między wyobraźnią a realizacją, redefiniując sposób dostarczania pracy kreatywnej oraz sam model funkcjonowania agencji. Ograniczenia, które przez dekad...

22 April 2026

News
Former $60M SaaS Founder Acquires Creative Agency to Rebuild it around Creative Intelligence

Creativity is undergoing a fundamental shift. Artificial intelligence is closing the gap between imagination and execution at a pace the industry has never seen. This is challenging how creative work is delivered and the agency model at its core. The constraints that sha...

22 April 2026

News
Rhapsody Rebuilds the Agency Model for the AI Era

Creativity is undergoing a fundamental shift. Artificial intelligence is closing the gap between imagination and execution at a pace the industry has never seen. This is challenging how creative work is delivered and the creative agency model at its core. The constraints...

22 April 2026

News
Rhapsody and Xiaomi Partner on UK Launch of Xiaomi 15T, Using Local Storytelling to Build Brand Relevance

London, UK, 11.12.2025 - Creative production agency Rhapsody has partnered with Xiaomi to deliver the UK launch campaign for the new Xiaomi 15T, using locally grounded storytelling to help the global technology brand strengthen cultural relevance among British consumers....

11 December 2025

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