Former $60M SaaS Founder Acquires Creative Agency to Rebuild it around Creative Intelligence
    Former $60M SaaS Founder Acquires Creative Agency to Rebuild it around Creative Intelligence
    News

    Former $60M SaaS Founder Acquires Creative Agency to Rebuild it around Creative Intelligence

    22 April 2026

    Creativity is undergoing a fundamental shift. Artificial intelligence is closing the gap between imagination and execution at a pace the industry has never seen. This is challenging how creative work is delivered and the agency model at its core. The constraints that shaped the industry for decades have lifted, what replaces them demands an entirely new approach. And now there’s a creative agency remaking itself to fully seize AI’s transformational potential.

    This week, Rhapsody announced the completion of a leadership buyout, bringing together Simon Berg, former CEO of creative software company Ceros, CEO Andy Berg, and technology operator Ramesh Patel. The UK-based creative production company generates approximately $15 million in annual revenue and works with global brands including Google, Amazon, Xiaomi, and Brother.
    The new leadership isn't adding AI tools to existing workflows. They're asking a more fundamental question: what if an agency isn't an agency at all? What if it's something new, part technology, part service, designed from the ground up for a world where the old constraints no longer exist?

    Agencies are intelligent systems. They take briefs as inputs and generate creative outputs. AI models take prompts as inputs and generate creative outputs. Structurally, the similarity is profound. The question is not whether agencies will use AI. It is how deeply they redesign around it.

    Simon Berg, Rhapsody 

    For Berg, this represents the convergence of two decades spent on both sides of the creative industry.

    I have lived in both worlds. Fifteen years building in agencies and production, and fifteen years building creative software. Those worlds are now merging, and the result isn't just a faster agency. It's an entirely new discipline. We call it creative intelligence: the fusion of human instinct and artificial intelligence, working as one.

    Simon Berg, Rhapsody

    The ambition is not to reduce headcount. It is to unlock what creativity can become when the friction disappears, enabling teams to think more ambitiously, execute faster, and close the gap between what a creative mind can imagine and what actually gets made.
    "We see AI as an amplifier," says Andy Berg. "Our culture has always been built around delivering for clients. That doesn't change. What changes is the infrastructure behind how we deliver, investing in AI-orchestrated workflows and smarter systems that allow our teams to focus on the work that matters most."
    Under Andy's leadership, Rhapsody has grown from a $3 million operation into a $15 million business over seven years. The new phase builds on that foundation.
    The leadership team believes that AI-native production models will shift the economics of creative services itself, scaling impact without linear increases in staffing.
    "AI increases output and accelerates iteration," says Patel. "But the real opportunity is architectural. If intelligence becomes part of your infrastructure, you don't just gain efficiency. You unlock entirely new creative possibilities."
    Rhapsody is investing in what it calls a creative operating system: a proprietary intelligence layer designed to connect every stage of creative production, from brief to delivery, through a single orchestrated system. The blueprint already exists. As AI matures, the company plans to build outward from it, creating an infrastructure where its people and AI work together across every creative discipline.
    "The most resilient creative companies of the next ten years will look structurally different from those of the last ten," says Simon Berg. "We're not retrofitting AI onto an old model. We're building a new kind of entity, where art meets science, where creativity and intelligence come together in an entirely new way. That's the transformation we're leading."

    Rhapsody. Creative Intelligence. Orchestrated.

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